When creating an app one should put the needs and preferences of the audience first. Here are some steps that one can use to adapt their app in the Kenyan market
- Localization
When creating an app remember to always add the language that is commonly spoken in Kenya which is Swahili and English. One should ensure that the app’s content is culturally relevant and sensitive to Kenyan users. This involves the use of images, icons, and text to better resonate with the local audience.
- Payment methods
When creating delivery apps, and online shopping apps one should always remember to put the mobile payment system that is relevant in the country. In Kenya, M-pesa is widely used for transactions.
- Market research
One should know the local market’s specific needs and preferences and the cultural nuances of Kenyan users. Consider factors like language, demographics, and local trends.
- Offline functionality
Some places don’t have good internet services hence making mobile app creators challenged to create apps that work offline. This will allow users to be able to use apps offline.
- User Feedback
Collecting and analyzing user feedback is good for the company developing the app. This will allow the company to be able to make changes to the app if need be.
- Regulatory Compliance
When creating an app one should always comply with the laws of local data protection and privacy as well as any other regulations to ensure your app is safe for the users.
- Marketing strategy
Creating market campaigns will enable the users to familiarise with local trends and interests. The use of social media platforms will enable other users to interact with the app. The use of bloggers and influencers will promote the app.
- Testing
Before releasing the app to other users one should test the app to know whether it functioning. Conducting comprehensive tests with other Kenyan users will allow others to identify and fix any issues or areas that need improvement.
- Local partnership
If the app involves commerce the consideration of collaboration with other local businesses will allow the Kenyan business to offer products or services within the app.
- Mobile data usage
Many Kenyan users may have limited data plans. When creating an app one considers using low data by reducing heavy graphics or videos.
These steps will be able to help developers to create apps that resonate with Kenyan users and maximize their success in this market.
