push notifications<\/a>, in-app purchases and others can help businesses to personalize the user experience for their customers. Don\u2019t forget a well-developed mobile app also helps in strengthening your brand. Having said that, here are some additional reasons for businesses to invest in mobile apps.<\/p>\nBETTER REACH<\/p>\n
Businesses can reach a large number of prospective clients and engage them. The more visible your business app is, the higher sales target you can achieve.<\/p>\n
ENHANCED USABILITY<\/p>\n
Unlike the desktops, people always carry their mobile phones wherever they go which means\u00a0they can connect with your business or visit your online store even when on the move<\/strong>.<\/p>\nBETTER RETURN ON INVESTMENT<\/p>\n
A mobile app enables the business to know the hurdles in conversion and make changes to convert more users into customers. It is a known fact; users gauge the credibility of the business from their mobile apps. Companies who invest more in their mobile apps are able to woo their customers and compel them to buy their products and services. They also have edge over their competitors and companies get a higher return from their mobile apps.<\/p>\n
ON-THE-GO MARKETING<\/p>\n
If your mobile app is popular among your customers, it can also serve as the best marketing platform. Using the push notifications features, app owners can inform users about exciting offers and deals. When the users click on the notification, they are directly taken to the section where the deal is available.<\/p>\n
WRAPPING UP<\/p>\n
The world has shifted from desktops to smartphones and companies who have invested in mobile apps are enjoying tremendous Return on Investmeny. There is no doubt mobile apps offer a great way to reach customers and enhance a user experience that helps in strengthening the brand. Today almost every business process is virtual and there is an ever growing need to invest in a mobile app.<\/p>\n","protected":false},"excerpt":{"rendered":"
Internet has changed the ways of doing business. We live in a digital era and mobile devices have taken place of the computer. Just having a website will not serve all business purposes. If you own a business that interacts with users and customers for sales, you can\u2019t afford to miss mobile apps. Did you know that\u00a0around 77% of Internet traffic is generated by mobile devices? This is the reason many businesses are investing in mobile apps. HOW CAN MOBILE APPS MAKE A DIFFERENCE? With more than 2.8 million apps in the Google Play Store and 2.2 million apps in Apple\u2019s App Store, mobile apps offer you the easiest way to take your business to a large number of consumers. Features like\u00a0offline access,\u00a0push notifications, in-app purchases and others can help businesses to personalize the user experience for their customers. Don\u2019t forget a well-developed mobile app also helps in strengthening your brand. Having said that, here are some additional reasons for businesses to invest in mobile apps. BETTER REACH Businesses can reach a large number of prospective clients and engage them. The more visible your business app is, the higher sales target you can achieve. ENHANCED USABILITY Unlike the desktops, people always carry their mobile phones wherever they go which means\u00a0they can connect with your business or visit your online store even when on the move. BETTER RETURN ON INVESTMENT A mobile app enables the business to know the hurdles in conversion and make changes to convert more users into customers. It is a known fact; users gauge the credibility of the business from their mobile apps. Companies who invest more in their mobile apps are able to woo their customers and compel them to buy their products and services. They also have edge over their competitors and companies get a higher return from their mobile apps. ON-THE-GO MARKETING If your mobile app is popular among your customers, it can also serve as the best marketing platform. Using the push notifications features, app owners can inform users about exciting offers and deals. When the users click on the notification, they are directly taken to the section where the deal is available. WRAPPING UP The world has shifted from desktops to smartphones and companies who have invested in mobile apps are enjoying tremendous Return on Investmeny. There is no doubt mobile apps offer a great way to reach customers and enhance a user experience that helps in strengthening the brand. Today almost every business process is virtual and there is an ever growing need to invest in a mobile app.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[13,14,16,17,1],"tags":[19],"class_list":["post-198","post","type-post","status-publish","format-standard","hentry","category-mobile-development-in-kenya","category-state-of-mobile-technology-in-kenya","category-how-kenya-is-doing-in-technoloy","category-mobile-training-in-kenya","category-uncategorized","tag-mobile-development-kenya"],"yoast_head":"\n
Why you should build a mobile app in Kenya - Graph Technologies<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graph.co.ke\/blog\/2018\/10\/08\/why-you-should-build-a-mobile-app-in-kenya\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why you should build a mobile app in Kenya - Graph Technologies\" \/>\n<meta property=\"og:description\" content=\" Internet has changed the ways of doing business. We live in a digital era and mobile devices have taken place of the computer. Just having a website will not serve all business purposes. If you own a business that interacts with users and customers for sales, you can\u2019t afford to miss mobile apps. Did you know that\u00a0around 77% of Internet traffic is generated by mobile devices? This is the reason many businesses are investing in mobile apps. HOW CAN MOBILE APPS MAKE A DIFFERENCE? With more than 2.8 million apps in the Google Play Store and 2.2 million apps in Apple\u2019s App Store, mobile apps offer you the easiest way to take your business to a large number of consumers. Features like\u00a0offline access,\u00a0push notifications, in-app purchases and others can help businesses to personalize the user experience for their customers. Don\u2019t forget a well-developed mobile app also helps in strengthening your brand. Having said that, here are some additional reasons for businesses to invest in mobile apps. BETTER REACH Businesses can reach a large number of prospective clients and engage them. The more visible your business app is, the higher sales target you can achieve. ENHANCED USABILITY Unlike the desktops, people always carry their mobile phones wherever they go which means\u00a0they can connect with your business or visit your online store even when on the move. BETTER RETURN ON INVESTMENT A mobile app enables the business to know the hurdles in conversion and make changes to convert more users into customers. It is a known fact; users gauge the credibility of the business from their mobile apps. Companies who invest more in their mobile apps are able to woo their customers and compel them to buy their products and services. They also have edge over their competitors and companies get a higher return from their mobile apps. ON-THE-GO MARKETING If your mobile app is popular among your customers, it can also serve as the best marketing platform. Using the push notifications features, app owners can inform users about exciting offers and deals. When the users click on the notification, they are directly taken to the section where the deal is available. WRAPPING UP The world has shifted from desktops to smartphones and companies who have invested in mobile apps are enjoying tremendous Return on Investmeny. There is no doubt mobile apps offer a great way to reach customers and enhance a user experience that helps in strengthening the brand. Today almost every business process is virtual and there is an ever growing need to invest in a mobile app.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/graph.co.ke\/blog\/2018\/10\/08\/why-you-should-build-a-mobile-app-in-kenya\/\" \/>\n<meta property=\"og:site_name\" content=\"Graph Technologies\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/graphAfrica\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-08T10:40:14+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/graph.co.ke\/blog\/wp-content\/uploads\/2018\/10\/banner2.png\" \/>\n<meta name=\"author\" content=\"GraphAdmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"GraphAdmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/graph.co.ke\/blog\/2018\/10\/08\/why-you-should-build-a-mobile-app-in-kenya\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/graph.co.ke\/blog\/2018\/10\/08\/why-you-should-build-a-mobile-app-in-kenya\/\"},\"author\":{\"name\":\"GraphAdmin\",\"@id\":\"https:\/\/graph.co.ke\/blog\/#\/schema\/person\/dd09a2ef67b9cd1edf706e168a2f914a\"},\"headline\":\"Why you should build a mobile app in Kenya\",\"datePublished\":\"2018-10-08T10:40:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/graph.co.ke\/blog\/2018\/10\/08\/why-you-should-build-a-mobile-app-in-kenya\/\"},\"wordCount\":443,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/graph.co.ke\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/graph.co.ke\/blog\/2018\/10\/08\/why-you-should-build-a-mobile-app-in-kenya\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/graph.co.ke\/blog\/wp-content\/uploads\/2018\/10\/banner2.png\",\"keywords\":[\"mobile-development-kenya\"],\"articleSection\":[\"Mobile Development\",\"Questions\",\"Technology\",\"Training\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/graph.co.ke\/blog\/2018\/10\/08\/why-you-should-build-a-mobile-app-in-kenya\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/graph.co.ke\/blog\/2018\/10\/08\/why-you-should-build-a-mobile-app-in-kenya\/\",\"url\":\"https:\/\/graph.co.ke\/blog\/2018\/10\/08\/why-you-should-build-a-mobile-app-in-kenya\/\",\"name\":\"Why you should build a mobile app in Kenya - 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<\/p>\n